Magic: The Gathering - Streets of New Capenna
Prerelease
ART DIRECTOR - Keven Smith
ARTIST - Muhammad Firdaus, Lie Setiawan & Jeff Carpenter
The Streets of New Capenna expansion of Magic featured a story of a world filled with crime and rival factions. The prerelease is an event that kicks off each new expansion and exposes players to the new world.
The creative challenge was how to leverage packaging to start out "on the streets" and then when choosing your faction, be welcomed into your new crime family. I created the set logo for this set seen here.
Deckboxes
After you open the outer packaging, you are welcomed into the family. I used commissioned art for each faction, plus illustrated faction symbols, and created a fabric texture that was based on concept illustrations. I also created a bespoke font to further leverage the art deco feel of the set logo I created.
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Packaging Suite
Working as a team with fellow graphic designers Trevor Giove and Brad Thompson, the prerelease product above was designed as an introductory companion to the draft, set, collector and commander product seen here.
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